Horror films are designed to:
* Frighten & panic
* Cause dread & alarm
* Evoke hidden fears
* Often conclude in a terrifying shocking finale
As horror films are typically quite intense, The opening shot for the title sequence could be an extreme close up of a character or vital prop, to which the camera will pan outwards to reveal the full establishing shot. Flickering lighting creates a sinister mood which can feature throughout the entirety of the sequence, or the lighting can flicker to transition into the next shot.
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Imagery and visuals including blood, weapons, body parts, skulls, monsters, creatures and the devil are all common in horror films.
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The overall sequence should be quite dimly lit and gloomy so that a white font can be contrasted over it. The font can be hand written or be dripping in blood to give a dark feel to the overall sequence allowing the font to tie in seamlessly.
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