Research: Blog post 12: Target Audience

A target audience is a particular group of people a certain film or production is aimed at. Our group created a survey on survey monkey to try and find what our target audience might be and what profiles of people tend to enjoy certain types of film. Our survey currently has 55 answers from which I will draw a conclusion about target audience.

Here are some of the responses we received

A lot of the responses we received were from the age group of 16-25. This age group seemed to enjoy other horror, action, or romance, majority of the people who preferred romance were female. People who exceeded this age group seemed to enjoy either historical films, documentaries, and occasionally romance or action. The most popular location people preferred was the city, and people preferred Hollywood films more compared to films originating from other countries. Considering we are going to be creating the title sequence to a horror film, our target audience would be people from the ages of 16-25 that either source their income from parents or a job. interests may include watching TV, going out, browsing the web, film and art.