Monday 16 November 2015

Research: Blog Post 12: Target Audience Research Homework.

A Target audience is a particular audience that you would aim a product at their age range, such as movies or products that are advertised. 


Target Audience Survey on Survey Monkeys. However, for the task our group got over 30 anwers, so here are three that would add up to the conclusion. 

Survey 1:

Age: 17

Gender: Male

Interests?: Biking

Source of Income?: Job

What media platform do you use to watch films the most?: Streaming (e.g Netflix)

How often do you watch movies?: Sometimes

What type of character do you prefer do watch?: Villain

What locations do you enjoy?: Haunted House

Which country do films you watch originate from?: HollyWood

Favourite genre?: Horror

Why?: It's excitingand you never know whats going to happen next!


Survey 2:

Age?: 16

Gender: Female

Interest?: Music

Source of income?: Job

What source of platform media do you use to watch films the most?: Youtube

How often do you watch movies? Very Often

Why type of character do you prefer to watch?:Lovers

Which country do films you watch originate From?: HollyWood

Favourite Genre?: Drama

Why?:Entertaining.

Survey 3: 

Age:45

Gender: Female

Interests?: History and Archeology

Source of income?: Job

What media platform do you use the most?: TV

How often do you watch movies?: Sometimes

What type of character do you prefer to watch? Supernatural.

What locations do you enjoy?: Haunted House

Which country do the films you watch originate from? British

Favourite Genre?: Historical gothic fiction

Why?: Historical. 


Conclustion. 

In my opinion, we can see that 16 year old girls would rather watch a romantic film that involves drama rather than action as it would "entertain" them more. On the other hand 17 year old boys are more attracted to watching horror films as they are more intrigued because they dont know what could happen next during the film as they would be drawn to the characters. Also, we can see that mature women at the age of 45 or more would rather watch a type of documentary todo with history as maybe the viewer would prefer learning about the subject such as history than watching a normal hollywood film. Another thing that i have noticed is that, more younger people watch Hollywood films rather than British or Bollywood originated films, this could show us that Hollywood create the most films that are targeted to their target audience and also tells us that they release and make most know/famous films there rather than in the Uk or India. By those results we can tell that most teenagers and adults earn their money by having a job, this could the increase the amount of movies they buy as it is their own money rather than their parents.

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